Some interesting excerpts...
To begin with familiar facts, statistics on readership have been pointing downward, significantly downward, for some time now. Four-fifths of Americans once read newspapers; today, apparently fewer than half do. Among adults, in the decade 1990-2000, daily readership fell from 52.6 percent to 37.5 percent. Among the young, things are much worse: in one study, only 19 percent of those between the ages of eighteen and thirty-four reported consulting a daily paper, and only 9 percent trusted the information purveyed there; a mere 8 percent found newspapers helpful, while 4 percent thought them entertaining.The sad part, is that many newspapers are taking the route of tabloids ("compact" rather), by reducing column width and compromising on the content...
This bleeding phenomenon is not restricted to the United States, and no bets should be placed on the likely success of steps taken by papers to stanch the flow. The Wall Street Journal, in an effort to save money on production costs, is trimming the width of its pages, from 15 to 12 inches. In England, the once venerable Guardian, in a mad scramble to retain its older readers and find younger ones, has radically redesigned itself by becoming smaller. London’s Independant has gone tabloid, and so has the once revered Times, its publisher preferring the euphemism “compact.”
1 comment:
not surprising at all - the guys who made EPIC said this a while ago
http://venkythinky.blogspot.com/2005/10/epic.html
-Venky
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