Friday, December 23, 2005

Team India !

The Indian cricket team has become the most valued global brand in sports ! Here's why...
  • Sahara India paid Rs 330 crores for displaying their logo on the players' shirts
  • Nike paid Rs. 196.66 crores for kit sponsorship
So, the BCCI will receive $ 27.12 million per year for sponsorship alone !

Previously Juventus held the record at : $ 22.2 million per year. if only some of that money would trickle down to improve grass-roots developement of cricket...and may other sports as well.

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